Empowering Financial Connectivity with Sendwave

This project was done as part of the a Sendwave interview.

Sendwave, a leading money transfer app connecting users to their loved ones in Africa, has revolutionized remittance by simplifying the process. However, research revealed an unmet need: users seeking loans to send more remittances urgently.

Users expressed the desire for small loans to meet immediate remittance needs. Traditional loan applications lacked speed and user-centricity.

Figma

1 UX designer

UX design

UX research

UI design

Overall: 1 week

Discovery & Research: 2 days

Design & testing: 5 days

A thorough Competitive Analysis, exploring apps like FairMoney, Branch, Aella Credit, and Earnin, unveiled key user expectations: Accountability, Service, Speed, Process efficiency, and Low interest rates.

When applying for a loan, users look for apps to have:

Accountability

Service

Speed

Process

Low interest rates

Accountability: Introduced transparent tracking features, providing users real-time updates on their loan application status.

Service & Speed: Optimized the loan approval process for swift responses, meeting users' urgent remittance needs.

Low Interest Rates: Collaborated with financial partners to offer competitive interest rates, ensuring affordability.

The revamped Sendwave app not only addressed the immediate need for small loans but also elevated the overall user experience. Users now enjoy a seamless, accountable, and speedy process, fostering financial connectivity with their families in Africa.

Continuing to refine user interactions, integrating emerging technologies, and collaborating with financial institutions to explore even lower interest rates, Sendwave remains committed to empowering users in their financial journeys.

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