Empowering Financial Connectivity with Sendwave
Brittney Smiley
The freedom to borrow and pay back slowly
Overview
This project was done as part of the a Sendwave interview.
Sendwave, a leading money transfer app connecting users to their loved ones in Africa, has revolutionized remittance by simplifying the process. However, research revealed an unmet need: users seeking loans to send more remittances urgently.
Problem
Users expressed the desire for small loans to meet immediate remittance needs. Traditional loan applications lacked speed and user-centricity.
Tools
Figma
Team
1 UX designer
My Role
UX design
UX research
UI design
Timeline
Overall: 1 week
Discovery & Research: 2 days
Design & testing: 5 days
Research
A thorough Competitive Analysis, exploring apps like FairMoney, Branch, Aella Credit, and Earnin, unveiled key user expectations: Accountability, Service, Speed, Process efficiency, and Low interest rates.
Takeaways:
When applying for a loan, users look for apps to have:
Accountability
Service
Speed
Process
Low interest rates
UI Design
Brand & Visual Challenge:
Minimize Cognitive Load:
Meaningful and Intuitive Interactions:
Create Wow Moments:
Implementation:
Accountability: Introduced transparent tracking features, providing users real-time updates on their loan application status.
Service & Speed: Optimized the loan approval process for swift responses, meeting users' urgent remittance needs.
Low Interest Rates: Collaborated with financial partners to offer competitive interest rates, ensuring affordability.
Results:
The revamped Sendwave app not only addressed the immediate need for small loans but also elevated the overall user experience. Users now enjoy a seamless, accountable, and speedy process, fostering financial connectivity with their families in Africa.
Future Direction:
Continuing to refine user interactions, integrating emerging technologies, and collaborating with financial institutions to explore even lower interest rates, Sendwave remains committed to empowering users in their financial journeys.
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Posted Feb 1, 2024
The freedom to borrow and pay back slowly
