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Landing page for New Things Lab
Joey Bruggeman
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Posted Feb 18, 2025
Landing page we've build to make it easier for cold traffic to understand the product. Also managed to cut CPM's in META ads by 50% thanks to this page.
Lowering CPM while improving conversion rate for the MEMO Whiteboard Wallet by New Things Lab
New Things Lab was running most META ad traffic to their regular product page. While converting well, I felt like a dedicated landing page could improve the way the potential customer gets educated about the product as well as lowering CPM in META.
The challenge
The MEMO Whiteboard Wallet is a one-of-a-kind product, thus I had to give the potential customer an idea how it would fit into their lives.
The framework I relied on:
Clear explanation of what the product is in the hero section; making sure everyone understands what they're looking at in a split second
Explained practical benefits
Explain how the product works to achieve these benefits
Compare it to other solutions
Added social proof