Lowering CPM while improving conversion rate for the MEMO Whiteboard Wallet by New Things Lab

New Things Lab was running most META ad traffic to their regular product page. While converting well, I felt like a dedicated landing page could improve the way the potential customer gets educated about the product as well as lowering CPM in META.

https://newthingslab.com/pages/memowallet

The MEMO Whiteboard Wallet is a one-of-a-kind product, thus I had to give the potential customer an idea how it would fit into their lives.

Clear explanation of what the product is in the hero section; making sure everyone understands what they're looking at in a split second

Explained practical benefits

Explain how the product works to achieve these benefits

Compare it to other solutions

Added social proof