Cued is a community-driven safety and social app. It connects users to others nearby, public safety agencies, and relevant real-time information. With Cued, people can report incidents, verify events around them, and collaborate to keep their communities safe and informed.

In many cities today, a lack of trust in centralized emergency systems and slow access to verified information make communities vulnerable to crime, misinformation, and delayed response during crises. People often rely on informal networks like WhatsApp groups, which aren’t designed for incident reporting, geolocation tracking, or real-time verification.

Cued was born out of this gap. It enables people to build safety from the ground up with tools that empower communities to report, validate, and act on local events collaboratively.

Empower individuals to report safety-related events in real time

Enable public agencies and citizens to verify incidents collaboratively

Foster community trust through transparent, local information sharing

Simplify location sharing for emergencies and general check-ins

Encourage local engagement through a community-centered feed

I led the end-to-end product design for Cued from user research and flow mapping to high-fidelity designs and testing. I worked closely with the product and engineering teams to design key features like onboarding, map-based incident verification, live location sharing, and the community feed. I focused on creating a user-friendly, trust-centered experience for real-time local safety.

Designed a brief onboarding flow that introduces users to Cued’s purpose and key features, focused on clarity and quick entry.

Designed a smooth sign-up flow where users choose between personal or business accounts, complete a simple registration form, verify their email, set a username, and upload a profile picture, all optimized for quick onboarding and a personalized experience.

Designed an interactive local feed where users share safety updates, reply to posts, and provide feedback, promoting community engagement and trust.

Designed an interactive map that lets users see real-time safety alerts around them. On the map, they can also verify incidents around them. This encourages community accountability and helps others navigate their surroundings with confidence.

Designing Cued challenged me to think deeply about how design can support trust, urgency, and community-driven action. I learned how critical it is to balance clarity with speed in high-stakes environments, and how small decisions like map pin clarity or reply tone can shape user confidence.

This project strengthened my ability to design for real-world impact, collaborate across disciplines, and prioritize accessibility and ease of use in safety-critical experiences. Most importantly, it reminded me that thoughtful, localized design can empower people to take care of each other, one alert at a time.