Designing a web app for Levenue: Non-Dilutive Funding Platform

I began my journey with an in-depth briefing from Zahra, the product owner. We focused on Levenue's unique proposition: a platform where investors can purchase Monthly Recurring Revenue (MRR) from SaaS businesses, earning interest, while providing these businesses with the necessary funding to expand. Our discussions centered on creating a platform that would make these complex transactions intuitive and accessible.

Diving into research, I analyzed the niche market of SaaS funding and investment. This stage was crucial for understanding the financial intricacies and user expectations. My initial designs aimed to simplify these complex concepts, making them approachable for both investors and SaaS businesses.

In the design phase, I explored various layouts and functionalities that could best represent the MRR investment process. I developed wireframes and high-fidelity mockups, focusing on a design language that communicated trust and sophistication. Each iteration was a step closer to a platform that aligned with Levenue's unique funding model and Zahra's vision.

Designing the user interface, I was acutely aware of the need to balance financial detail with user simplicity. I crafted an interface that facilitated easy navigation through investment and funding processes, ensuring consistency across devices and integrating interactive elements to demystify the investment and funding procedures.

After refining the design with Zahra's feedback and meticulous iterations, I prepared the final design specifications. The platform was not only a marketplace but also an educational tool, guiding SaaS businesses and investors through the nuances of MRR investments and funding.

Throughout this project, my commitment to Zahra's vision and the unique needs of Levenue's users was paramount. My goal was to create a platform that didn't just facilitate transactions but also fostered growth and understanding in the SaaS funding ecosystem.

See Levenue's website here.