Monthly Strategy Sessions: Erika’s story

Erika, a dedicated life and business coach, came to me with a desire to elevate her brand, connect meaningfully with her audience on social media, and prepare for the launch of her coaching academy. Together, we developed a comprehensive strategy that provided clarity, structure, and momentum for her business journey.

Brand Strategy & Development: We started by refining Erika’s brand identity, ensuring it authentically represented her mission and values. This process set the foundation for her to confidently present herself and attract her ideal clients. Our work on her brand strategy helped Erika gain a deeper understanding of her unique position in the coaching space, setting her apart with a clear and compelling narrative.

Content Strategy for Social Media: To build her online presence, we crafted a content strategy tailored to Erika’s strengths and her audience’s needs. By planning monthly content pillars, engaging posts, and thought-provoking captions, we positioned Erika as a trusted voice in her field. The strategy allowed her to show up consistently on social media, creating valuable connections and establishing herself as an expert.

Launch Strategy for Her Academy: In preparation for the launch of her coaching academy, we developed a phased strategy designed to nurture her audience and build anticipation. Starting with a lead magnet, we created a resource that aligned perfectly with Erika’s coaching philosophy, providing value while growing her email list. We also planned the rollout of her podcast, a platform that would allow her to share insights and connect on a deeper level with her audience.

Accountability & Monthly Strategy Sessions: One of the most impactful aspects of our collaboration has been the monthly strategy sessions. These meetings provide Erika with the accountability she craves, helping her stay motivated and on track with her goals. Our sessions are not just about planning—they’re about support, guidance, and celebrating progress. Erika has shared that these regular check-ins have been instrumental in boosting her confidence and keeping her focused as she prepares for the academy launch.

Outcomes So Far: While the academy launch is still on the horizon, Erika has already experienced significant shifts. She feels more empowered and clear about her next steps, and the structured approach has transformed her planning process. Our strategic partnership has given her the confidence to take bold steps toward her vision, knowing she has a solid plan and ongoing support.