BRAND IDENTITY

Marcel P.

Marcel P.

The Bimbodunrin brand is a vibrant African-owned fashion startup that embodies the essence of African heritage and contemporary style. Inspired by the rich cultural tapestry of the continent, bimbodunrin celebrates diversity, inclusivity, and the fusion of traditional craftsmanship with modern design.
With a commitment to showcasing the diversity and beauty of the African continent, their collections feature unique prints, bold colors, and luxurious fabrics that tell a story of heritage and individuality. By collaborating with local artisans and promoting sustainable practices, bimbodunrin aims to empower communities and preserve traditional craftsmanship, creating fashion that not only looks good but also feels good to wear. Step into the world of bimbodunrin and experience the fusion of African tradition and contemporary style that celebrates the beauty of Africa's rich cultural heritage

MY ROLE

Brand Discovery & Strategy: Researched African fashion trends, cultural influences, and the brand’s mission to shape a visual identity rooted in heritage, empowerment, and modernity.
Visual Identity Development: Crafted a brand identity that blends bold African aesthetics with contemporary minimalism—capturing the vibrancy, diversity, and elegance of the Bimbodunrin brand.
Logo Design: Designed a logo that reflects African artistry, strength, and individuality, ensuring it is versatile across digital and print applications.
Color & Typography System: Developed a color palette and type system inspired by African tones, textiles,
Brand Guidelines: Documented usage rules, visual direction, and identity standards to ensure consistency across marketing, packaging, and digital platforms.
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Posted Dec 1, 2025

Fashion, Graphic Design, Product Design, Figma, Adobe Photoshop