Email and SMS Marketing Strategy for E-Commerce Business

I had the opportunity to work with an e-commerce brand based in the US to revamp their email and SMS marketing strategies. The brand had a large customer base, and they wanted to improve their customer engagement and sales by delivering more targeted and personalized campaigns.

I worked closely with the brand's marketing team to develop an overall email and SMS marketing plan, which included identifying target customer segments, selecting key campaign types and themes, and coordinating the work of copywriters and designers for successful campaign execution.

For the email campaigns, I helped the brand refine their email templates and design new ones that aligned with their branding guidelines. I also worked with copywriters to create compelling copy that resonated with different customer segments and helped the brand achieve their email marketing goals.

In addition to email marketing, I also assisted the brand in executing SMS campaigns, which included sending personalized and timely messages to customers based on their behavior and preferences. I suggested using an SMS marketing tool to automate the campaign delivery process and to provide detailed tracking and reporting.

Throughout the project, I collaborated closely with the brand's marketing team to ensure the campaigns aligned with their overall marketing strategy and goals. The coordinated effort paid off as the brand saw significant improvements in customer engagement and sales.

Overall, I'm proud of the work we did to help this e-commerce brand achieve their email and SMS marketing goals. By delivering targeted and personalized campaigns, we helped them build stronger customer relationships and drive more revenue.