Email Marketing Automation Optimization

I had this really cool project where I worked with an auto parts e-commerce company from Canada to improve their email marketing game. After looking into their current strategy and customer data, I suggested optimizations to their email marketing automation to boost customer engagement and sales.

Working with their marketing team, we came up with personalized email sequences for different customer groups and even set up triggered emails like "abandoned cart" reminders and follow-ups after purchase.

To make all of this happen, I recommended using Klaviyo as the email marketing tool because it's super powerful and easy to integrate with other platforms. We set it up with their e-commerce store, Magento, to make sure everything was synced and tracked properly.

The optimized email automation strategy led to increased open and click-through rates, higher conversions, and fewer abandoned carts. Plus, the Klaviyo-Magento integration made things way easier for the company, so they could focus more on growing their business.