MOO Sale Creative

As a partner in crime to MOO's CRM team, I have led the charge on redefining the creative assets that support the promotional sales throughout the year. The focus was, first, to ensure that messaging is present and consistent throughout the site experience and, then, to create a series of assets that are consistent, flexible, easily updated and high performing. The results are a more recognizable identity for MOO sales, an increase in traffic throughout the site and a lighter lift from the creative team.