Bugron Brand Identity

Bugron software is a product targeted at Software Engineering Managers. Bugron is software that helps to identify bugs and inform bug discovery through a bug management system.

We developed a product targeted towards software engineering managers. The idea is to develop a brand name and identity for the Bugron project.

We started by diving into the strategic documents, and I developed a naming architecture and strategy for Bugron. Through research and design synthesis, we developed a design roadmap and brand experience for the brand.

The creative idea behind the logo is to show an arrow that informs users about the bugs for a solution. Elements from the logo were used to develop the brand visuals.

We developed a fun and lively brand experience across touchpoints with an easy-to-use interface. We developed a strategic roadmap for brand experience, future brand campaigns and digital assets.