MacStadium

MacStadium provides Apple Mac infrastructure such as private clouds and dedicated servers for workloads that require MacOS.

In 2022-2023, I worked on two projects for MacStadium — Pricing and Home. Goals: increase conversion to sale and freshen up the visuals.

Initially, Pricing offered only a glimpse of the available options with the phrase "Starting at [x]" needing to click "Get Started" and make an account to see more. Observing that many did not, we discerned a need for greater transparency, presenting the pricing details upfront.

The idea was to blend the private flow into the public website. While this flow was well-planned, its look felt a bit old. To match the fresh and modern look of the public site, a UI makeover was essential.

MacStadium’s design system was set in place, giving me directions to work with. The desktop version retained its table layout, while the mobile one was inspired by the feel of native apps. Introducing new elements, such as the price estimate bottom sheet and product cards.

On Home, MacStadium aimed to showcase the versatility of their platform to a broader audience. This includes people who previously haven't considered MacStadium as an option and those who have but weren’t convinced.

To achieve this, I created a new hero slice which showcases what and whom MacStadium provides to — remote desktops for DevOps, personal, business, and education. Adding dynamic text to highlight the use cases MacStadium covers — development, automation, virtualization, and more. Bringing clarity to how the product can serve the customer instantly.

MacStadium had strict deadlines — and our team met them. Pricing took two weeks to design, while the new Home was completed in under a week. This includes research, conceptualization, Hi-Fi prototyping, presentation to stakeholders, and handoff to development.

I consider fast-paced projects such as these as ones that put my capabilities to the test — by finding solutions to problems with minimal resources and a tad of ambiguity.