The primary logo is representative of Chromatic Black's mission for diverse and inclusive narrative production. The primary logo consists of circles that are symbolic of unity and progress. The circles are layered to represent the depth of the work they do. It represents the different focuses of the organization: justice, equity, well-being, and transformation. The wheels are also reminiscent of a loading icon, representing that the work Chromatic Black is doing is an ongoing effort and work in progress. The color scheme is influenced by CB's queer and racial alliance. Each wheel is representative of these marginalized communities CB seeks to represent in its storytelling. The interconnectedness further emphasizes alliance and is meant to be reminiscent of an infinity sign.