Collaborated with Addx Studio to

Collaborated with Addx Studio to create a product demo video for Oblist.

Addx Studio handled the research, scripting, and storyboard development. We joined during the final phase to lead the motion design and post-production work.

We were initially provided with a storyboard.

While the original storyboard established the core structure, we redesigned much of the visual execution during the motion design phase. By the end, roughly 30% of the original storyboard remained, with the majority of the animation rebuilt from the ground up.

The challenge was creating a motion language that felt distinctive while staying true to Oblist's brand.