Email Audit
Paige Parrino
Objective
Carrie Anne contacted Paige to conduct an audit of her email marketing platform. Her goals included understanding how her emails were performing, how to generate more engagement, and have new content ideas for her campaigns.
Approach
Paige started by reviewing the client's email marketing platform, Flodesk. She then compiled metrics and compared average open, click, and unsubscribe rates against industry numbers. Then, Paige identified the client's top-performing and lowest-performing campaigns to study the audience. Additionally, she analyzed her client's social and web presence to develop email campaign ideas. Finally, Paige provided Carrie Anne with a list of recommendations and takeaways to implement.
Results
Carrie Anne implemented Paige's recommendations and experienced an increase in open and click rates. With content ideas readily available, Carrie Anne was able to quickly create email campaigns, saving her time and money.
Paige- Thank you so much for being you and for inspiring me! I cannot wait to hire you again for more help down the road- I know I will need it. You are so valued and I know you're going to keep crushing it as you grow!! I really appreciated how thorough you were in explaining where my email marketing was at and where you could see it going. Our session left me feeling inspired and excited to tackle what was once a daunting task. Thank you!!
Carrie Anne
Owner, Carrie Anne Kelly Studios
Actual metrics have been censored for confidentiality
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Posted Feb 10, 2023
I performed an email audit to analyze my client's current email metrics and provide recommendations for increased engagement.
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