Carrie Anne contacted Paige to conduct an audit of her email marketing platform. Her goals included understanding how her emails were performing, how to generate more engagement, and have new content ideas for her campaigns.

Paige started by reviewing the client's email marketing platform, Flodesk. She then compiled metrics and compared average open, click, and unsubscribe rates against industry numbers. Then, Paige identified the client's top-performing and lowest-performing campaigns to study the audience. Additionally, she analyzed her client's social and web presence to develop email campaign ideas. Finally, Paige provided Carrie Anne with a list of recommendations and takeaways to implement.

Carrie Anne implemented Paige's recommendations and experienced an increase in open and click rates. With content ideas readily available, Carrie Anne was able to quickly create email campaigns, saving her time and money.

Carrie Anne Owner, Carrie Anne Kelly Studios