Classic continuity of a Family crest

Jayven Villamater

Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
The client requires a family logo to be created. The existing logo features the letters RL, and they would like to incorporate the letter M into the design without altering the current logo significantly. The objective is to insert the letter M in an innovative manner while maintaining the same font style, ensuring an elegant and classic appearance.
After multiple sketches and alterations, we've got it! Our solution features a clever combination of the letter M, derived from the partial integration of the letters R and L. We ensured the final design works seamlessly on various backgrounds. Additionally, the client requested additional deliverables for business cards and other stationeries.
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