First I decided on the two options for the color palette for the brand according to the color theory and category wise. After that, I showed them some sketches of the design and iterate again & again after that they finalized the design, and I give it a final touch in Illustrator and showed it to them they were happy with it I delivered that with the color palette and Do's and Don'ts. Then I created some banners for them and they immediately finalized the designs.