Brand Identity Design for Sparkling Water

Organically sourced, sparkling water for those who treat wellness as a ritual and not a routine. Crafted from real botanicals. Made to be felt, taste good, and look great.

The brief called for a brand identity system that transforms a typically uninteresting and mundane category into something visually compelling without going overboard. The solution came down to a custom, scalable logo suite built around an illustrative aesthetic, striking a balance between simplicity and character. On top of that, I put together a flexible and vibrant color palette that extends that duality, adaptable across contexts while maintaining a consistent visual voice.

I also created an illustration set to complement the visual system. I kept it simple yet distinctive, made to be used in all the brand collaterals.