Kids Garden — Brand Identity & Illustrated Retail Packaging
Lejla Fazlic Omerovic
Kids Garden
Brand & Packaging for Children’s Gardening Kits
Growing a Brand from Seed
Complete brand and packaging for a children’s gardening kit company: logo, illustrated characters, kit boxes, a nesting house box, gift bags, and print collateral.
Kids Garden helps children grow their own plants. Each kit comes with seeds, soil, and a pot, so kids can plant, water, and watch something grow. The brand needed to feel fun for kids and trustworthy for parents.
I built the entire brand from scratch: logo, illustrations, packaging system, and print collateral.
Full packaging system overview for Kids Garden, featuring individual plant sleeve packaging (Mimosa Pudica, Cherry Radish, and Basil) alongside the house-shaped display box design. Built with custom illustrations, playful typography, and clear age/feature badges.
The Challenge
A gardening kit is a tricky product to package. It’s not a toy, and it’s not a seed packet. It’s an experience: a child opens it, plants it, and watches it grow over the following weeks.
The packaging had to explain all of that at a glance, on a product page and on a store shelf.
A Logo That Grows
The wordmark grows a sprout from the letter “r”, so the name itself becomes a planted seed. Simple enough to read across a store, charming enough to stick with a five-year-old.
Characters to Grow With
Each plant got its own illustrated character, giving kids a little friend to grow alongside. The illustrations carry the brand’s personality and make every kit feel collectible.
A System Built to Scale
The first kits, Basil, Mimosa and Cherry Radish, became a template for the whole line: consistent structure, logo placement, and information hierarchy, with color and character changing per plant. The range has since grown to include Zinnia, Sunflower, Green Beans, and more.
Ready for Production
Every piece was delivered as print-ready files built on the manufacturer’s dielines, with correct bleeds, color setup, and specs, ready to go straight to print.
What the Client Said
"Working with Lejla has been one of the best decisions we made for Kids Garden.
To be completely honest, it was incredibly difficult to find someone who could truly understand our vision and help bring the brand to life. We went through a long process trying to find the right designer, until this gem, Lejla, came on board. From that moment, everything changed.
Lejla didn’t just design for us. She built Kids Garden. From the brand guidelines to the full look and feel, all the way to our packaging, she created a world that feels thoughtful, cohesive, and truly aligned with what we wanted to stand for.
What really sets her apart is her attention to detail. She is incredibly detail oriented in everything she does, no matter how small. At the same time, she is very open to feedback, always available, and consistently positive throughout the entire process. There were never any complaints or issues, even during more challenging moments.
And when challenges did come up, she never walked away or dismissed them. She stayed engaged, worked through them with us, and made sure we always landed on the best possible outcome.
On top of her talent, Lejla is simply a great person to work with. She is kind, open, and very easy to communicate with, which made the entire experience smooth and enjoyable.
I genuinely could not recommend her more."
Founder, Kids Garden
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Posted Oct 14, 2026
Complete branding and packaging design for children’s gardening kits, including custom illustrations, dielines, sleeve designs, and brand guidelines.
