Lejla Fazlic Omerovic
Packaging Designer & Illustrator for Consumer Brands
Kids Garden — Brand Identity & Illustrated Retail Packaging
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2
PUREXA Herbal Tea Packaging Design
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Salted Caramel Chocolates
My role. illustration • Packaging Design
Project description.
The goal was to create premium chocolate box packaging that reflects the high quality of handcrafted chocolates for a sophisticated clientele. The design needed to:
Convey Luxury: Communicate the chocolates' premium nature with elegance.
Highlight Craftsmanship: Showcase the artisanal quality of the chocolates.
Ensure Practicality: Protect the chocolates while being easy to open and close.
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For this project, I developed premium packaging for Violet, one of Seattle’s top-rated restaurants, as they launched their own line of sustainable organic foods. The branding and packaging focused on their debut product: a 7oz jar of organic capers. The brief emphasized sophisticated yet minimalistic design that elevates product shelf presence while evoking trust and gourmet appeal.
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