Email Nurturing | Ellement Nutritional Supplement
My Client's goal for the project:
To effectively reach out to pregnant women with compelling and visually appealing content across platforms such as Instagram and Facebook.
Challenges:
1️⃣ Developing consistent, high-quality content that educates, entertains, and triggers a responsive action by pregnant women.
2️⃣ Identifying diverse target audience's needs to create well-tailored marketing campaigns
My Contribution to the business:
👉I designed a quiz landing page on Shopify for Ellement to identify unique needs of diverse pregnant women.
👉Personalized Email Newsletters according to the health condition of identified demographics was sent to educate, entertain and show the benefits of the supplement
👉Facebook ads and Instagram ads were designed using Canva to produce high-quality images, carousel ads and motion graphics
👉I optimized the Facebook ads through feedbacks and analytics received to increase sales by 42% in 5 months.
Results:
✅Increased sales conversion by 42% and 20% increase in monthly subscription.
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Posted Aug 11, 2023
Facebook ads and Email marketing strategies to grow sales by 42% in 5 months. Health concerns were addressed using a quiz landing page and newsletters.
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