Primary logo with icon + text

Icon-only version

Logo on pizza box mockup

Logo on storefront signage mockup

Color palette used

Typography details (custom or selected font)

I created a bold and modern logo for a new-generation pizza restaurant that wanted to break away from traditional, cliché pizza branding. The goal was to design something fresh, memorable, and visually appealing to a younger audience who values both taste and aesthetic.

Instead of using the typical pizza slice or chef hat, I designed a minimal icon that hints at pizza through abstract form and color — maintaining a sleek and stylish look. The typography is custom-modified to reflect warmth, friendliness, and fun, while keeping the overall design clean and versatile.

Avoid cliché pizza visuals

Appeal to young, modern food lovers

Ensure logo is flexible across digital and physical branding

Tools Used: Adobe Illustrator Role: Logo Design, Typography, Brand Concept