Propague Digital Experience Development

Propague - A digital experience to explain the value of nearshore and generate new opportunities.

EN  |  What changed Propague was born with a clear proposal: connecting high-level Brazilian professionals to US businesses, combining talent, cultural alignment, a close time zone and a more competitive cost than the American market.

The challenge was turning that proposal into a digital experience that's simple to understand, quickly showing what Propague does, who it's for, how it works and why the nearshore model is a more efficient alternative.

The solution was structuring the experience around the client's decision journey: presenting the problem, explaining the value proposition, showing the services, reducing objections and guiding the user to contact.

The project also included creating the Propague brand — naming, visual identity and tone of voice — to bring consistency to the whole communication and the digital experience.

The experience now organizes Propague's proposal more directly, connecting positioning, services, differentiators, process and conversion into a single journey.

The page also uses proof and friction-reduction elements — such as pricing, the hiring process, guarantees, cost comparison and a call to a free diagnosis — to make the decision easier.

PT  |  O que mudou A Propague nasceu com uma proposta clara: conectar profissionais brasileiros de alto nível a negócios nos EUA, combinando talento, alinhamento cultural, fuso próximo e um custo mais competitivo que o mercado americano.

O desafio era transformar essa proposta em uma experiência digital simples de entender, mostrando rapidamente o que a Propague faz, para quem é, como funciona e por que o modelo nearshore é uma alternativa mais eficiente.

A solução foi estruturar a experiência em torno da jornada de decisão do cliente: apresentar o problema, explicar a proposta de valor, mostrar os serviços, reduzir objeções e conduzir o usuário até o contato.

O projeto também incluiu a criação da marca Propague — naming, identidade visual e tom de voz — para dar consistência a toda a comunicação e à experiência digital.