UI Animation for Centrala Hub

The client wanted an animation that would appear after each cut in a video

My role was to animate the logo emerging from a glitch effect, as if a LED screen was malfunctioning, then settling into place. The client requested clear distortion movements of the logo, with a jerk at the end to create a dynamic visual impact.

Background colors were chosen from the client's standardized design to ensure the animation aligned with their brand identity. In the end, the client was satisfied with the result. The animation was later used in a video shown on large billboards and as a background screen at the presentation.

The logo animation was also used for social media and the website, strengthening the brand's visual identity. I exported the animation in MP4, QuickTime, and Sequences formats, ensuring it was easily integrated into different platforms. After this project, I continued working with the client on creating Lottie animations for their website, further enhancing the user experience.

Client web site - Centrala Hub