Discounts | App Design & Development

To initiate the project, I began by conducting user research to understand the needs and behaviors of Discounts Company's target audience. Leveraging this research, I crafted personas and user journeys to guide the design process.Next, I focused on developing a comprehensive design system for Discounts Company.This endeavor involved establishing the brand's visual identity, including typography, color palette, and overall app development strategy. Utilizing this design system as a foundation, I created wireframes and high-fidelity mockups for the app's user interface (UI). This groundwork, alongside collaboration with designers, enabled our development team to efficiently complete the app.

Once the UI design was solidified, I utilized React to animate the design concepts. I engineered custom interactions and animations to elevate the user experience (UX), ensuring the app was not only visually attractive but also intuitive to navigate.Throughout the project, I maintained close collaboration with the team at Discounts Company, guaranteeing the final deliverable aligned with their expectations and requirements. The culmination of this project was a beautifully crafted application that not only accurately reflected Discounts Company's brand but also effectively catered to the needs of their target audience.