Tanya is a leadership coach for software engineers. When she first reached out to me, she was considering buying the Rachel Squarespace template from my shop.

However, after some more considerations, she decided she'd much rather invest in my VIP Design Day package. Tanya had a long history of working in the tech industry as well as coaching but all she had in terms of her online presence was her LinkedIn profile.

In her own words, she was “a well-kept secret”. Tanya was ready for a website that puts her neck and neck with established experts in her industry and also shows what's unique about her.

Tanya is an experienced coach with a long career in the tech industry but she felt like she was a best-kept secret in her industry.

She was ready for a website that:

→ Accurately showcases her unique personality while still having a professional look and feel

→ Showcased her different coaching packages and was easy to use for both her and her clients

→ Highlighted her expertise and career in the tech industry

We started off with a detailed brand interview where Tanya filled me in on the vision for her website as well as the goals she has for business for the next 6 months.

After getting clear on the project goals, I started working on the mood board that would serve as a visual direction for the design. I mapped out her customer journey and website strategy.

When it comes to her online presence, Tanya had an established LinkedIn profile but no website. She chose Squarespace for her platform due to the ease of use and having all the necessary features that she needed for business.

Tanya expressed her preference for blue, green, and silver tones for her color palette. I ended up creating a palette consisting of deep blues and greens that position her website as trustworthy and reflect her niche while the silver adds a dose of elegance that Tanya wanted.

Here’s her final mood board and color palette:

To create a warm but empowering look for her website, I opted for Poppins and Futura font pair. The sans-serif font pair is a combination of modern and geometric fonts which works well for the industry Tanya is in.

In addition to colors and fonts, I’ve put together a simple logo that included her tagline. The logo uses a round font in regular weight which stands out from the fonts used on her website.

I brought together the color palette, finished logo designs, fonts, icons, and photos to create a website that leads Tanya’s clients through an intentional customer journey.

By building a clear path from highlighting what Tanya has to offer, her story and her client results, to submitting an inquiry, I ensured that only the right-fit clients would get in touch with Drea.

Tanya also had plenty of testimonials that needed to be included throughout the website and I absolutely loved using the new Squarespace sections for this functionality.

The finished website combines the following key elements:

Core website pages: Home, About, Coaching, Contact, and Scheduling Page

FAQs and Videos page that allow Tanya to demonstrate her knowledge and expertise

Articles page where she can share her insights and details about her process

Testimonials throughout her website that speak about her client results

The end result is a website that looks professional, warm, empowering, and trustworthy.

It combines lots of white space paired with unique photos for the website that not only stand out from the typical stock photos but also position her as the expert and guide.