SEO and LinkedIn Strategy Enhancement for Emobi

for SEO, technical best practices, improving content types, conducting competitor audits, and providing

In Phase II I developed a LinkedIn engagement strategy for Emobi to increase visibility and foster professional connections within the e-mobility industry. After analyzing LinkedIn performance metrics, I identified opportunities to improve engagement and CTR. I proposed content pillars, along with a content calendar aligned to peak posting times.

In Phase III, I designed a growth strategy to connect the brand within the greater ecosystem. The strategy focused on leveraging industry touchpoints to amplify brand awareness, attract B2B clients, and drive thought leadership.

Emobi AI aimed to strengthen its online visibility and competitive positioning within the EV charging and e-mobility industry. Despite offering advanced AI-powered solutions, Emobi struggled with low search visibility, ineffective keyword optimization, and underperforming website content. Competitor analysis revealed that rivals outpaced Emobi in areas such as mobile performance, meta-description optimization, and long-tail keyword authority. The company needed a comprehensive SEO and website optimization strategy to address these gaps and align with evolving AI-driven search algorithms.

Strategic SEO Planning: Led the development of a Phase I Search Visibility Optimization strategy, encompassing buyer personas, keyword research, technical SEO improvements, and AI search adaptation.

Buyer Persona Development: Analyzed demographic data and decision-making behaviors to create three key personas: CPOs (Charge Point Operators), Charging Platform Innovators, and eMSPs (eMobility Service Providers).

Keyword Research & Strategy: Utilized Ahrefs and Google Trends to segment keywords into Broad Awareness, Long-Tail, and Semantic categories aligned with user intent and buyer personas.

Technical SEO Implementation: Recommended Webflow-based optimizations, including structured data (schema markup), responsive design enhancements, meta-description adjustments, and URL structure improvements.

SEO Visibility Gains: Identified high-impact keywords such as "Plug and Charge Technology" and "EV Charging Data Analytics," optimizing pages that drove a 40% increase in organic search traffic.

Persona-Driven Content: Developed personalized content strategies targeting CPOs and eMSPs, aligning solutions with their goals such as simplified API integrations and real-time driver data.

Emobi sought to elevate its LinkedIn presence to drive engagement and expand its professional network within the EV charging and e-mobility industry. Despite increasing impressions, engagement rates remained below 1%, with low comments and reposts. Click-through rates (CTR) peaked at 0.25%, falling short of LinkedIn’s 0.44–0.65% benchmark. Emobi needed a targeted LinkedIn strategy to boost engagement, showcase thought leadership, and foster industry connections.

Collaboration Strategy: Recommended partnerships with high-impact LinkedIn voices such as Roger Atkins and Chelsea Sexton to expand audience reach.

Emobi aimed to enhance its market positioning within the fragmented e-mobility sector and drive visibility through strategic podcasts, events, and awards. The company faced challenges including limited brand recognition, competition from established players, and an unclear value proposition on its website. Additionally, Emobi sought to leverage podcast marketing and event participation to expand its B2B reach.

Market Positioning Analysis: Conducted a SWOT analysis identifying Emobi’s strengths, such as its engineering labs and diverse offerings, and opportunities to address website clarity and mobile app gaps.

Podcast Strategy: Recommended podcasts aligned with Emobi’s goals, such as 'Code Story' for B2B tech storytelling and 'Masters of Scale' for business audience reach, outlining content angles for each.

Funding and Award Pursuits: Identified opportunities such as the SXSW Pitch Competition and Fast Company’s World Changing Ideas Awards to increase industry recognition and funding prospects.