The Problem Wine marketing got boring: trips, terroir, fake health claims. Everything but the thing people actually want — fun.

The Idea “Wine Without the Rules” became a playful campaign for Parra Wine Co. We reimagined an ice cream truck as a wine truck. Because drinking wine should feel like this: easy, nostalgic, joyful.

The Result 7% share rate with content reaching 15x beyond initial audience. Proof that fun outperforms intimidation by far.

The Problem Most wine brands treat their logo as just a symbol. They miss the chance to tell the deeper story of who makes their wine and why it matters.

The Idea Instead of redesigning Sam Parra’s logo, I created a video that revealed its meaning. The “P” isn’t just typography; it’s a grapevine climbing a trellis, shaped by three generations of vineyard hands. The motion sequence turned a mark into a metaphor: heritage, labor, and legacy made visible.

The Result 3,035 views, 113 interactions, and 31 reshares — a 1.0% share rate. A simple logo became a storytelling tool that reframed brand identity as cultural narrative.

The Problem Wine marketing often overlooks culture and community, focusing instead on prestige or generic flavor notes. As a result, products with real heritage behind them rarely get the spotlight they deserve.

The Idea Bring Parra Wine Co.’s Tomalo Frio to life through modern design. Using After Effects for dynamic motion, we animated the bottle and crafted a values-driven campaign for Hispanic Heritage Month. The wine itself infused with hibiscus and cinnamon reflects cultural creativity, so the storytelling leaned into heritage, innovation, and visibility.

The Result 992 views, 35 interactions, and 12 reshares — a 1.2% share rate. This piece reinforced Parra Wine Co.’s identity as a brand rooted in both tradition and innovation.

The Problem Wine often gets stuck in clichés: serious, stuffy, predictable. The result? Audiences scroll past without a second glance.

The Idea “Every Sip is a New Chapter” turned Parra Wine Co.’s vintage into an adventure book. Each bottle became a story waiting to unfold, positioning wine as playful, unpredictable, and full of twists.

The Result 1,067 views, 59 interactions, and 7 reshares — a 0.65% share rate. A results-driven narrative that sparked curiosity and engagement, showing that when wine feels like an adventure, people want to come along for the ride.