Redesigned the hero section of a job recruitment platform to improve visual clarity, trust, and user engagement. The goal was to explore two visual styles: one clean and professional, and another bold and modern with a dark theme.
๐ฏ Objective
Increase first-impression trust
Clarify the platformโs value for both job seekers and recruiters
Enhance visual hierarchy and CTA visibility
๐ Design Approach
Version 1: Minimal + Trustworthy
Clean white background
Bold headline with color-emphasized keywords
Friendly human imagery for emotional connection
Simple CTA with clear direction
Version 2: Dark Mode + Confident
Dark theme to reflect a sense of exclusivity
Stylish serif font for contrast
High-focus light on headline and CTA button
Corporate imagery showing professionalism
๐ Design Decisions
Used a split test-style layout to compare impact
Improved typography balance and whitespace
CTA color and placement tested for visibility and contrast
๐ง What I Learned
How layout tone influences trust perception
Importance of context-specific imagery in B2B products