I led the creative direction and execution for the Organic Bean brand, focusing on crafting a visually engaging identity that highlights the product's organic nature and premium quality. This project involved designing the brand elements, including the logo and packaging illustrations, to align with the brand's emphasis on natural, sustainable values.

The product packaging combines bold, abstract patterns and earthy color palettes to reflect the unique flavors: "Caramel" and "Basil Root." Each design communicates a harmonious blend of creativity and sophistication, ensuring that the product stands out on retail shelves.

Through this work, I developed a cohesive brand image that appeals to eco-conscious coffee enthusiasts and elevates the overall customer experience.