Chaos Typography for Fashion Brand

CHAOS - TYPOGRAPHY

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A custom hand-drawn typography exploration developed for a contemporary clothing brand. Inspired by the raw character of Gothic and Blackletter typography, the project explores how traditional letterforms can be reinterpreted through sharper structures, expressive strokes, and flame-inspired elements.​​​​​​​

Functional logo mark and extended across printed graphic T-shirt applications, demonstrating how the custom type can translate from a standalone typographic piece into a recognizable fashion identity.

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©2026

SKETCHES CONCEPT

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From paper to procreate and finalized it on adobe illustrator. Drawn and refined to create a distinctive visual language that feels dark, aggressive, and energetic, while maintaining enough structure for practical brand application.

MOCKUP APPLICATION

The custom hand-lettered typography is translated across a range of apparel and brand touchpoints, including graphic T-shirts, hoodies, woven labels, and garment tags. These applications demonstrate how the typography maintains its distinctive character across different scales, materials, and placements while creating a cohesive visual language for the clothing brand.

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Gridmason - Brand identity and visual design studio.

╔╗→ Brand built with structure ╚╝→ Available for commission Instagram

©2026 GRIDMASON