The Original Necklace for Eyewear
Oksana Mikita
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Posted Feb 4, 2026
LA LOOP is the original necklace for eyewear. A simple & stylish solution and a great gift. Patented hinges keep glasses secure and at your fingertips.
La Loop — Shopify Store Design & Custom Development
Market: United States
Platform: Shopify
Role: Full-cycle (Design & Development)
Website: https://laloop.com/
Figma file:
Overview
La Loop is a US-based e-commerce brand built from the ground up as a new Shopify store.
The project focused on creating a clean, modern, and effective storefront that clearly communicates the product value while remaining fast, scalable, and easy to use.
The store was designed and developed as a custom Shopify solution, without relying on pre-made themes.
Objective
Create a simple yet visually impactful design
Build a clear and intuitive purchase flow
Define a structured and easy-to-navigate product system
Launch a fast, performance-optimized Shopify store
Deliver a solid technical foundation for future growth
Challenges
Building a new store from scratch with no existing structure
Balancing minimal design with strong brand presence
Creating clarity around products and variants
Avoiding heavy third-party apps while keeping flexibility
Ensuring high performance from day one
Solution
I treated La Loop as a product launch, not just a website build.
The store was designed in Figma and then developed as a fully custom Shopify theme, focused on clarity, speed, and scalability.
Visual content was enhanced using AI-generated imagery and video, helping the brand stand out while keeping production efficient.
What I Did
Design
Designed the full UI in Figma
Built a consistent design system
Created product and brand visuals using Nano Banana
Produced AI-generated video content using Kling AI
Focused on simplicity, contrast, and conversion clarity
Shopify Development
Built a custom Shopify theme from scratch
HTML / CSS implementation from Figma designs
Custom Liquid development (templates, sections, theme settings)
JavaScript interactions (sliders, filters, dynamic cart)
Custom Functionality
Advanced product structure and filtering
Custom product modules and flexible content blocks
Scalable architecture for subscriptions and future features
Integrations & APIs
Shopify API usage for custom logic
External API integrations (ERP / CRM / shipping services)
Performance & SEO
Core Web Vitals optimization
Image and asset optimization
Clean, lightweight codebase
Technical SEO: meta tags, structured data, sitemap
QA & Launch
Cross-browser and multi-device testing
Test orders and checkout validation
Production deployment and final configuration
Results
High PageSpeed Insights performance scores
Fast load times and smooth user experience
Clear product structure and navigation
Simple, conversion-focused checkout flow
A clean and scalable Shopify foundation for growth
👉 Performance report:
https://pagespeed.web.dev/analysis/https-laloop-com/8h03psecmg?hl=en&form_factor=desktop
Tech Stack
Shopify
Liquid
HTML / CSS
JavaScript
Shopify API
Figma
AI tools (Nano Banana, Kling AI)