Feedback Lab is a cutting-edge B2B SaaS product that empowers businesses to create effective survey campaigns, enabling them to gather valuable feedback from their customers regarding the products and the goods they sell. Feedback Lab utilize AI to Analyse feedbacks and provide informed solutions to dissatisfactions of users.

In today's highly competitive market, businesses are constantly striving to improve their products and services to meet customer expectations. However, the lack of an efficient feedback system often hinders the ability of these businesses to understand the needs and preferences of their target audience accurately.

Traditional survey methods are time-consuming, limited in scope, and may not deliver actionable insights. There is a pressing need for a reliable, automated, and data-driven feedback tool to bridge this gap.

Feedback Lab offers a state-of-the-art platform that empowers businesses to design, execute, and analyze survey campaigns with ease. It provides a range of tools and features tailored to meet the unique requirements of each business, allowing them to gather targeted feedback from their customers.

A tool that will simplify how businesses collect feedbacks, and also use AI to analyse feedbacks data. This tool will aid businesses to easily pinpoint their users pain-points from the analysed data, act on them to improve the overall satisfaction of their users.

Customizable Survey Builder: Feedback Lab's intuitive survey builder enables businesses to create customized surveys using a variety of question types, including multiple-choice, open-ended, Likert scales, and more. This flexibility allows businesses to tailor their surveys to collect specific, actionable insights.

Real-time Feedback Dashboard: Feedback Lab offers a real-time feedback dashboard that aggregates and visualizes survey responses. Businesses can track responses as they come in, enabling prompt decision-making based on up-to-date data.

Advanced Analytics and Reporting: Feedback Lab provides powerful analytics tools that allow businesses to analyze survey data comprehensively. The platform generates insightful reports and visualizations, uncovering trends, patterns, and sentiments to identify key areas for improvement.

Integration and Automation: The product seamlessly integrates with existing business software and workflows. Additionally, it offers automation features, allowing businesses to schedule surveys, reminders, and follow-ups effortlessly.

After collecting all the users interview data, I started to design the information architecture. For a complex system like this with multiple functionalities, it is important to create an end to end Information Architecture that will simplify how users can perform any task with ease, without experiencing friction.

With low-fidelity paper wireframes, I tested the planned layout and the general structure of Feedback Lab in usability tests. Without much effort, I could make adjustments before going into the much more costly digital implementation.