Jumoke Adeyemi - Brand Identity

The Brand is a personal brand for a Christian public figure: Jumoke Adeyemi. Her personal brand is centred on guidance, motivation, and teaching people, helping them see day-to-day life and challenges through the lens of scripture, giving hope, inspiring faith in the midst of adversity, and helping them find healing in various areas of life, all geared towards their becoming successful human beings. A short action phrase that is Jumoke Adeyemi’s central message is Live Every Aspect of your Life to the Fullest.  Our Approach

After thoroughly digesting the brand's values, we held on to its core value: "caring strongly about encouraging, teaching and inspiring others". This informed my design decisions on how the monogram should look, the colour & typography choices, and other stages of developing the brand identity system. 

Collaborated with The Y Brand, a branding and marketing firm which handled the strategy part. Worked closely with them to ensure my design decisions were aligned correctly with the brand strategy in place.