Cycling Sounds

A brand's logo can often design itself. Our collaboration with Cycling Sounds aimed to create a brand identity that reflects the vibrant dynamics and artistry of the cycling world. Cycling Sounds specialises in high-fidelity audio recordings that encapsulate the atmosphere of Cycling, serving as a valuable resource for enthusiasts, content creators, and brands.

The rich history of Cycling and the transformative power of sound inspired our design process. We developed an icon that harmoniously combines audio and a bicycle's drivetrain. This approach resulted in a logo that is both simple and unmistakably connected to the world of Cycling while also hinting at the audio aspect of the brand.

To reinforce Cycling Sounds' digital presence, we selected Tightype's Moderat Mono as the typeface. This choice ensured that the brand's identity resonated well in the digital space, aligning with its audience's modern needs.

The colour palette for Cycling Sounds draws inspiration from the iconic 1989 ADR team cycling jersey Greg LeMond wore. The vibrant colours pay homage to Cycling's rich heritage while adding a contemporary twist, making the brand visually striking and memorable.

We implemented a simple holding page using Framer to build excitement ahead of the launch. This captured interest and engaged potential users before the official unveiling of Cycling Sounds.

The brand identity we crafted for Cycling Sounds reflects its core offerings and resonates with the cycling community. Through thoughtful design and strategic choices, we've helped position Cycling Sounds as a go-to resource for anyone passionate about Cycling and high-quality audio.