WordPress website design and heart-led branding for Kids Medita…

Brand Designer

Brand Strategist

Web Designer

Adobe Illustrator

Adobe Photoshop

Canva

Looking to Build a Brand That Gets to the Heart of Who You Are?

If you’ve been daydreaming of a brand and website that’s a true extension of you then you're at the right place. This is what I helped my client, Judy with.

The goal

Judy felt like her brand and website were due for a makeover. She also wanted a brand style guide, so that whether she was updating her website or posting on social media, she would know how to keep her brand consistent.

She wanted to move away from her previous pastel theme, aiming for something that would feel colourful but clean and simple.

Judy didn't just want her brand and website to look good; she wanted it to feel good. She was looking for something more heartfelt and she wanted to work with someone who could understand and articulate the emotional essence of her work.

Which made it a perfect fit because what makes me different as a designer is that I focus a lot on creating a heartfelt brand that doesn't just look pretty but makes people feel something.

1. Let's pull back the curtain on how I kicked off the branding and web design project with Judy

First off, I sent her a branding questionnaire and personality test, because my goal is to basically "get inside your head" to understand what you're looking for in your brand.

And for the fun part, Judy created a board on Pinterest. If you're a Pinterest newbie, don't worry—I'll guide you every step of the way. What was created on Pinterest served as a visual guide for what Judy wanted her brand to feel like. Armed with this, we transitioned into brand strategy.

2. Now, Let's Dive into Where the Magic Really Happens: Brand Strategy

Now, you might be wondering, why start with brand strategy? Because it's like the blueprint for a house; you wouldn't start building without it, right? Brand strategy is the core plan that informs every decision, every design, and every message your brand puts out there.

Through brand strategy, Judy and I uncovered two critical issues.

First, her social media and website weren't showcasing her expertise as powerfully as they could. Second, we saw an opportunity to better connect with our target groups: parents, kids, and teens.

3. Then we got into the fun part where strategy transforms into something you can actually see and feel

Once we had a clear brand strategy in place, it was time to bring Judy's vision to life through brand and web design. This is the part where strategy transforms into something you can actually see and feel. I put together a custom logo, a cohesive colour palette, and fonts tailored specifically for Judy's audience.

Something worth noting: a portion of the children and teens Judy works with are neurodivergent. So I carefully chose a color palette, fonts, and logo design that would be accessible and inclusive for them. It was extremely important to create a space where everyone feels seen and accommodated, without overwhelming sensory triggers.

4. I created her website homepage and then moved on to create the rest of the website

After receiving Judy's approval on the design of her website homepage, we were ready to progress and bring the rest of her website to life.

The website:

More Images of Her Website

Judy's Testimonial

Judy Lam

"Vanesse was extremely professional and provided guidance and support for my project. I believe she understood exactly what I wanted. She provided external resources to help me articulate what I wanted on my website and I found this method extremely helpful. I wanted to work with someone that was heartfelt. I got that."