Brand Design
Konstantin Braverman
BRAND CONCEPT
Here, I highlight my proficiency in brand marketing, visual design, and more, demonstrated through my concept business, Good Vybes Complex.
Visual Design
I've designed Good Vybes Complex to be a serene and welcoming environment. The color palette and typography selection echo the brand's ethos, while chosen imagery portrays the soothing and positive atmosphere.
Logo Design
For Good Vybes Complex, I designed a logo that combines a soothing flow with an inviting, free-flowing font. This logo encapsulates our brand's ethos of relaxation and community.
Color Palette and Usage
The color palette I chose for this brand aims to inspire feelings of peace, joy, relaxation, trust, and comfort. Here's how I implemented them:
Title Color: Navy Blue - Represents peace, trust, and loyalty
Subtitle Color: Forest Green - Symbolizes harmony, growth, and freshness
Accent Color: Pastel Yellow - Associated with joy, happiness, and energy
Call-to-Action/Important Info Color: Deep Coral - Represents warmth and comfort
Background Color: Lavender - Signifies luxury, ambition, and calmness
These colors were chosen as general guidelines, but it is possible to adjust based on specific design requirements.
Typography
I selected two typefaces:
Roboto: This is our primary typeface, chosen for its modern, clean style and readability.
Lobster: This typeface serves as an alternative for headings. It's creative yet legible, adding a unique touch to our brand.
Content Strategy
My content communicates Good Vybes Complex's values and mission, fostering community and inclusivity. I believe in using content not just for promotion, but for sharing the brand story and creating deep connections.
Brand Marketing
I have developed a unique brand identity for Good Vybes Complex, emphasizing inclusivity, community, and wellness. I've cohesively integrated mission statement, logo, color palette, typography, and tone to connect meaningfully with the audience.
Proof of Concept
Positive client testimonials reflect success in creating an environment where everyone feels welcome and valued.
Summary
Good Vybes Complex is evidence of my expertise in brand marketing, visual design, content strategy, etc. I look forward to applying these skills to your project.
