Farm to Table - Mediterranean Restaurant Identity

Farm to Table - is a shared dining experience nestled in London. Dishes are inspired by the Mediterranean kitchen. The restaurant is looking for a new brand identity that showcases their unique dishes.

The primary goal is to develop a compelling and cohesive brand identity. This brand identity should reflect the unique, high-quality dishes offered and create a strong, memorable presence in the competitive London dining scene.

- Logo Design

- Color Palette

- Typography

For the logo, a clean, modern serif font was used for headings and logos. This font combines elegance with a touch of rustic charm, suitable for conveying the warmth and authenticity of the Mediterranean influence.

The serif font is paired with a minimalist sans-serif font for body text and secondary elements. This modern, clean, and highly readable font complements the elegant serif font.

Colors:

(Olive Green) represents freshness and aligns with the Mediterranean theme.

(Terracotta) adds warmth and an earthy feel, enhancing the authentic dining experience.

(Soft Beige) provides a neutral, clean background that complements the primary colors and maintains a minimalist aesthetic.