Brand Development for Clearpath Accounting

Clearpath Accounting uses a modern approach to help its clients navigate the complex world of corporate taxes and small-business management. Our team helped realize their vision through a clean, simple brand, starting with the name Clearpath. The identity is a play on their professional organization - CPA - weaving a ‘clear path’ through the negative space of the ‘a’.

This theme continues to evolve across their brand materials and website to build a consistent narrative that reinforces their brand in a crowded space.

We helped extend the brand into documentation with custom Pitch.com templates and posters for their office.

As with all brands built by Component, a quick guide was developed to help our client manage their brand internally, ensuring a consistent and highly effective handoff.