UFS Varsity Cup 2025 Hype Promo Video
Elrich Nel
Project Overview:
UFS Varsity Cup 2025 Hype Promo Video
Project Purpose
The University of the Free State commissioned a short, high-energy promo video to build excitement among students ahead of the 2025 Varsity Cup. The video’s goal is to capture the passion, the spirit, and anticipation surrounding the tournament, motivating students to rally behind the team.
Although the raw material was captured in landscape, the final video was creatively adapted into a vertical format to align with the viewing habits of students on TikTok, Instagram Reels, and other social platforms. The emphasis is on fast-paced visuals, energetic music, and bold captions to ensure maximum impact on mobile-first channels.
Production & Editing Process
Footage Review & Selection
Reviewed all available raw material shot in landscape.
Selected the most energetic, spirited, and visually compelling moments tied to Varsity Cup excitement.
Adaptation to Vertical Format
Cropped and reframed shots to create a mobile-optimized vertical composition.
Applied creative zooms, pans, and effects to retain visual energy despite landscape origins.
Music & Energy Layering
Chose a high-BPM, hype-driven track to match Varsity Cup’s electrifying atmosphere.
Synced key moments of the edit to musical beats for rhythm and intensity.
Visual Storytelling
Structured the video to open with impactful visuals that immediately grab attention.
Built momentum through quick cuts, team shots, and Varsity Cup branding.
Enhancements & Effects
Added bold on-screen captions for clarity and shareability.
Applied color grading for a vibrant, brand-aligned finish.
Finalization for Social Media
Optimised video length for short-form platforms (under 60 seconds).
Exported in vertical format for TikTok and Instagram Reels.
Ensured balance of clarity, energy, and excitement throughout.
Deliverables
Varsity Cup Hype Promo (Final Export): A short, vertical-format promo video designed to energise students and promote Varsity Cup participation.
Social Media Versions: Optimised exports for TikTok and Instagram Reels.
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Posted Sep 10, 2025
Vertical hype promo for UFS Varsity Cup 2025, reframing landscape footage into a fast-paced, caption-led social edit to fire up student support.
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Clients
University of the Free State
