MyMarketingAudit - Short
Elrich Nel
MyMarketingAudit - Reel
MyMarketingAudit - Reel
Project Overview: Short Editing Process
1. Filming
The short film was recorded using an iPhone, ensuring high-quality mobile footage.
2. Import & Organization
Footage was imported into Adobe Premiere Pro.
Clips were sorted and sifted to identify the best takes for the edit.
3. Music Selection
Searched for the right track on Artlist to match the film’s tone and emotion.
Selected a song that complements the video’s mood.
4. Story Building
Assembled the clips into a cohesive narrative.
Refined the pacing and structure to enhance storytelling.
5. Color Correction & Grading
Performed color correction to balance exposure, contrast, and white balance.
Applied color grading to establish the final cinematic look.
6. Subtitle Creation
Generated subtitles using CapCut.
Adjusted and formatted the captions to match the brand identity.
7. Final Enhancements
Imported the video back into Premiere Pro.
Added animated icons, aligning them with the brand’s style.
Inserted the bookend and website at the end for branding consistency.
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Posted Mar 4, 2025
Edited a vertical short/reel for social media from iPhone footage—sorted in Premiere Pro, added music, color grading, subtitles, branded icons & bookend.
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Timeline
Jan 30, 2025 - Jan 31, 2025
