Right Property had a strong product vision but lacked a cohesive brand and unified experience across product, web, and marketing.

Solution: Over 8 months, I led end-to-end brand and product design — aligning identity, UX/UI, motion, and assets into a single, scalable experience.

Right Property had a recognisable logo, but no unified brand language. I evolved the identity by refining the logo and defining a complete visual system, ensuring the brand felt consistent, modern, and ready to scale across web, product, and marketing.

A flexible set of merch and brand assets designed to bring the Right Property identity beyond screens — turning the visual system into tangible, playful, and recognisable brand moments.

I designed and implemented a cohesive web experience (covering layouts, illustrations, motion, interactions, and assets) ensuring the brand translated seamlessly into an engaging and intuitive digital presence.

The website was designed as a modular system rather than a set of static pages. Each page was built from flexible sections — allowing content, layouts, motion, and assets to adapt across marketing, product, and informational pages while maintaining visual consistency.

Illustrations were designed as a core part of the brand identity — not decoration.

Each visual was crafted to be meaningful, scalable, and flexible, helping explain concepts, add personality, and create a stronger emotional connection with users across product and marketing touchpoints.

The experience was designed with responsiveness in mind from day one. Layouts, typography, interactions, motion, and assets were carefully adapted across breakpoints to ensure clarity, usability, and brand consistency on mobile, tablet, and desktop.

Traditional real estate proposals are manual, time-consuming, and inconsistent. I designed the UX/UI for Right Property’s calculation tool — an automated system that enables agencies to generate instant proposals and quotations, offering a clear, modern glimpse into the future of real estate presentations and technology integration.

The goal was to turn a complex calculation process into a simple, intuitive experience.

The project resulted in a cohesive, future-ready brand and product experience.

Right Property now has a unified identity, a scalable web presence, and an automated proposal tool that helps real estate agencies instantly understand the value of modern presentations and technology integration.