I led a strategic initiative to maximize brand awareness by planning and executing high-impact Instagram ad campaigns, leveraging the platform’s robust targeting capabilities to reach and engage key audiences. Through data-driven insights and continuous performance analysis, I optimized ad performance, resulting in significant increases in engagement and brand visibility.

As part of this effort, I enhanced data accessibility, security, and operational efficiency, ensuring marketing teams could deploy assets quickly and effectively for campaigns. Additionally, I developed content management workflows that improved the consistency of brand messaging across Instagram and other online platforms.

To amplify results, I acted as a strategic advisor to license owners, providing tailored advertising solutions and technical insights that aligned with their objectives and exceeded marketing KPIs. By collaborating with cross-functional teams, I ensured campaigns were integrated, on-brand, and aligned with broader business goals, solidifying the company’s digital footprint while driving measurable results on Instagram.