Web Copy Transformation & Consistency Expert
Crystal Garrett
I have worked with the Briercrest College & Seminary Marketing Department since 2021. I began as a copywriter and was promoted to Content Coordinator. Part of my role is to ensure that the Briercrest brand voice is heard on every landing page.
This project was one I worked on recently. Follow the images for the before and after story.
Lots of issues right away.
The most importatn space on a website. Why should the user continue to scroll?
Images should always tell a story.
So dry and boring. No one will read long blocks of text.
Here's how I fixed the issues.
As you can see, it was very important that it get fixed right away!
Here's all the reasons this section is now better.
An appeal to the parents and kids why they should come here.
More reasons...
The CTA got moved to the end, after the registration blocks.
Your website should feel like a seamless conversation with your audience—a place where every word resonates, builds trust, and inspires action.
With SEO expertise and years of experience, I focus on rewriting and refining web copy to ensure it speaks directly to your audience while ranking effectively in search engines.
My process ensures that your brand voice is consistent across every page, creating a cohesive and engaging experience. Let's connect and work together to make sure your web copy is telling your business's story!
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Posted Feb 22, 2025
I turn scattered ideas into polished, audience-focused web copy that aligns with your brand’s voice, ensuring clarity, consistency, and lasting impact.
