In F1, the most critical
Ali Isah
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Posted Feb 7, 2026
In F1, the most critical decisions are made in cramped rooms days before "lights out." This speculative ad is a tribute to the systems and the people who fin...
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In F1, the most critical decisions are made in cramped rooms days before "lights out." This speculative ad is a tribute to the systems and the people who find the optimal path through the noise.
I chose Oracle and Ansys because they represent the cognitive backbone of modern racing. One provides the massive data infrastructure needed to house millions of data points, while the other provides the simulation tools to turn that data into a predictable outcome.
My narrative focus stays with the people and systems responsible for anticipating outcomes under extreme time pressure. Visually, I steered away from the "sci-fi" tropes often seen in tech ads and leaned into a grounded realism, using a tense, documentary aesthetic.