Rently desired to create a digital real estate agency. A showcase app to promote the catalog of real estate ads, where potential customers could see the properties relevant to them, and to inform customers about organized events like open houses and invite them to participate without commitment.

Enter the booming property dealing market, enhance product features, and grow a customer base by providing a delightful experience. The long-term goal was to expand the customer base with inclusive methods and increase profitability, optimizing costs.

Responsibilities: User research, analysis, user flow, information architecture, wireframing, UI design, design system, prototyping, and usability testing.

Tools: Figma, Miro, and FigJam.

Duration: Two weeks.

1. Empathize

2. Define

3. Ideate

4. Design and prototype

5. Test and user feedback

My approach to achieving exceptional results involved immersing myself in thorough research prior to crafting any screen or mockup designs. This diligent exploration paved the way for insights that profoundly influenced the creative process. By embracing the structure of the design process, I seamlessly navigated through ideation, iteration, and refinement stages. This systematic framework enabled the transformation of abstract concepts into tangible and impactful design solutions. Ultimately, my commitment to in-depth research and a structured design methodology culminated in the realization of a final project design that not only met but exceeded the project's objectives. This experience reinforced the significance of a holistic approach in delivering designs that are both aesthetically pleasing and functionally effective.