The most dominant problem experienced by sub-sector of creative economy in Indonesia is funding. Crowdfunding is a new way to get funding through internet. Based on observations, almost all of the world's reward-based crowdfunding is intended for creative industry campaigns, so reward-based crowdfunding is believed to help the development of creative industry in Indonesia. The purpose of this research is to get the design of reward-based crowdfunding website that suits user needs in Indonesia. The Lean Product Process approach, which is the development of Lean Startup, is used to get the appropriate website design. There are six stages in the Lean Product Process framework with different methods in each stage. The methods used in this study were Persona, Kano Model, Product Value Proposition, User Stories, User Experience Design Framework, and Usability Testing. This study conducted two iterations. In the first iteration, website design of clickable mockup was obtained, while in the second iteration web site design of interactive prototype was obtained.