AI-Driven Brand Creation for Quinoajoy
Lynn Zeng
AI-Driven Brand Creation: Quinoajoy Portfolio Sample
Overview: I crafted a complete brand identity and marketing campaign for a fictional quinoa snack brand, Quinoajoy, using Recraft AI's Chat mode beta (launched September 2025). This case study highlights my ability to leverage AI-assisted design to transform vague ideas into a polished, market-ready brand in under an hour, showcasing my skills for potential clients.
Objective: To demonstrate an end-to-end branding and marketing workflow using AI, tackling the challenge of inefficient traditional design processes that often span weeks.
Process:
Initiated the project with a logo prompt: "Generate a playful logo for Quinoajoy, featuring a smiling quinoa grain holding a spoon, in pastel purple and pink shades, with a handwritten-style font" (using Recraft v3).
Refined the logo with smart suggestions (e.g., transparent background) and expanded to packaging designs (snack bar wrappers, pouches, gift sets) with: "Use this transparent logo and design snack bar wrappers, pouches for quinoa puffs, and gift box sets with mixed flavors."
Logo for Quinoajoy
Developed merchandise (T-shirts, tote bags, aprons) via: "Generate T-shirts with the logo and playful Quinoajoy logo tote bags for eco-friendly branding, and aprons for a pop-up event."
Created marketing assets (brochures, posters, 6 Instagram carousel images) using iterative prompts.
Tools and Skills: Recraft AI Chat mode (v3, Flux, Imagen); Skills: AI-Assisted Design, Brand Identity Development, Packaging Design, Digital Marketing, Social Media Content Creation.
Deliverables:
Logo
Packaging Mockups (Snack Bar Wrapper, Multi-Pack, Pouch, Gift Box)
Merchandise Designs (T-Shirt, Tote Bag, Apron)
Marketing Assets (Brochure, Posters, 6 Instagram Carousel Images)
Results: Successfully delivered a full brand identity and campaign in under 60 minutes, a process that traditionally takes weeks, with high-quality, consistent visuals across all assets.
Client Benefit: Ideal for startups, small businesses, or entrepreneurs seeking rapid, professional branding and marketing solutions without the need for extensive design teams.
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Posted Nov 9, 2025
Created a brand identity and marketing campaign for Quinoajoy using AI in under an hour.
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