Managed the end-to-end advertisement design process for Gerber’s product lines, focusing on diverse SKU categories, including snacks, cereals, and baby food tubs. The project emphasized aligning creative strategies with the brand’s identity and ensuring timely delivery of assets for platforms like Amazon and Walmart.

Creative Oversight: Coordinated with design teams to produce compelling advertisements tailored for various product categories.

Collaboration: Worked closely with photographers and content creators to incorporate high-quality visuals, including product photoshoots and user-generated content.

Asset Management: Delivered optimized advertising materials for over 30 SKUs, including innovative designs for new product launches.

Quality Assurance: Ensured all design outputs met brand guidelines and regulatory standards before deployment.

Impact: Streamlined the creative production process, enhancing Gerber's digital shelf presence and ensuring consistency across e-commerce platforms. The campaign contributed to a stronger visual identity and better audience engagement.