Luke's Iced Coffee: A Bold Blend of Vintage Gothic Charm

Sofia Quintana

Graphic Designer
Illustrator
Logo Designer
Adobe Illustrator
I am delighted to present a series of logo designs crafted for "Luke's Iced Coffee," a brand that seeks to resonate with the vibrant spirit of a younger community while embracing the timeless allure of vintage gothic aesthetics. These logos encapsulate the essence of Luke's Iced Coffee—a fusion of tradition and modernity, carefully brewed to captivate a youthful audience.
Each logo design combines elements that form a harmonious narrative, inviting coffee enthusiasts to savor not only the refreshing beverages but also the brand's distinctive character.
At the heart of these logo designs lies a deep appreciation for the vintage gothic aesthetic. The choice of a bold, ornate gothic font for "Luke's Iced Coffee" evokes a sense of history and craftsmanship, connecting the brand to its roots. This classic typographic choice is designed to resonate with the appreciation for authenticity and timeless style often embraced by a younger demographic.
The focal point of the logos is a meticulously illustrated skull, which adds an intriguing layer of character and mystique to the brand. The skull, far from being morbid, is imbued with a textured and weathered appearance, reminiscent of ancient engravings. This design choice aims to resonate with the youthful fascination for alternative art and subcultures, while also symbolizing the unyielding spirit of Luke's Iced Coffee.
In crafting these logo designs, I aimed to capture the essence of Luke's Iced Coffee—a brand that speaks to the younger generation through a blend of vintage allure and modern flair. These logos are more than just visual identifiers; they are an invitation to savor the bold and refreshing experience of Luke's Iced Coffee while embracing the timeless charm of gothic aesthetics.
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