The focal point of the logos is a meticulously illustrated skull, which adds an intriguing layer of character and mystique to the brand. The skull, far from being morbid, is imbued with a textured and weathered appearance, reminiscent of ancient engravings. This design choice aims to resonate with the youthful fascination for alternative art and subcultures, while also symbolizing the unyielding spirit of Luke's Iced Coffee.