Social Media Management
Aimen Arshad
Researcher
Marketing Strategist
Copywriter
Canva
Google Drive
HootSuite
Client: Zo the Nutritionist
Goal: Increase community engagement and followers on Instagram
Result: Increased the Instagram reach
Few social media visuals created for Zo the Nutritionist
Goal: Increase community engagement and followers on Instagram
Result: Increased the Instagram reach
Approach:
Researched the targets audience
Created visuals and social media copy focused on nutrition and nutrients
Suggested relevant hashtags to increase the post reach
Client: Fancy Comma, LLC
Goal: Increase engagement and followers on Twitter
Result: Fancy Comma observed an incredible increase in engagement and followers within three months
Few visuals created for Fancy Comma's Twitter
Approach:
Created Tweets in fields of science communication and freelancing
Generated two campaigns, #RealLifeScience, and #SciommConversations to make Fancy Comma a thought leader in the field
Suggested relevant hashtags and engagement questions to incite curiosity among the audience
Aimen has been a blessing for Fancy Comma. She's increased our social media readership by at least double, and her science explainers and tips for freelance writers have helped us grow our little SciComm community. - Sheeva Azma, Founder of Fancy Comma, LLC
Client: Hello Doctor
Goal: Increase brand awareness and promote the use health kiosk on Facebook and Instagram
Result: Increased local awareness and generated engagement on social channels
Visuals for instagram stories
Approach:
Created an editorial calendar consisting of social media copy, hashtags, and design directions promoting heart health and healthy habits
Generated an engaging video script
Strategized blog content and wrote a series of blogs o heart education and employees' health
2020
